© 2018 by Laura Forrester. Created with Wix.

LAURA

FORRESTER

Sales, Operations+ Marketing Leader
 

About Me

I am an analytical problem-solver, with 12+ years in the retail automotive industry. I enjoy working in a fast-paced environment and I am passionate about building strong relationships, providing innovative solutions and consulting with dealerships to drive profit to their bottom line. 

 

I understand the importance of the customer journey and strive to make experiences frictionless. I am excited about the future of automotive retail, mobility and the opportunity that lies ahead of us. As a results-oriented servant leader, I focus my energy on creating a positive and transparent atmosphere. Always armed with an optimistic attitude, I push to inspire others around me to “think big” and go after their goals with conviction.

 

Work Experience

July 2018 - Present

HIREOLOGY, Florida

 

AUTOMOTIVE ACCOUNT EXECUTIVE

  • Consulting to help dealerships build their best teams.

  • Maintained 100% of quota accomplishment

  • Built a strong pipeline of potential customers, targeting large dealer groups and leveraging industry contacts

  • Pitched regional and national executives from large OEMs to solidify partnerships and regional budgets

  • Negotiated contract terms and pricing structures for customers, maintaining gross profit for maximum return

  • Managed the client experience focusing on quick communication, successful implementation and multiple touch-points through the sales process

March 2017 - June 2018

JM FAMILY, Jacksonville, Florida

 

DISTRICT TRAINING MANAGER

  • Managed 13 Toyota stores in Florida & Georgia

  • Consulted with c-suite leadership to develop training programs and processes that resulted in 24% YoY growth

  • Coached and educated 1,000+ Toyota associates on product, sales, service, customer journey via customer walk-arounds, virtual webinars and formal presentations

  • Leveraged technology and built a data dashboard of sales consultant analytics, to drive awareness of turnover metrics

  • Planned and hosted various marketing and PR events throughout the Southeastern region to promote the Toyota brand including blogger interviews and influencer events

  • Generated reports with Salesforce, Tableau and MS Excel to monitor dealership KPIs

October 2007 - February 2017

FIAT CHRYSLER AUTOMOBILES, Multiple Locations

 

REGIONAL ASSISTANT SALES MANAGER // Orlando, Florida

  • Finished 2016 #1 in Sales Volume and #3 against goal agreement, achieving a YoY Sales increase of +5% (out of 9 total Business Centers) in a flat industry 

  • Managed, coached and traveled with 20 Area Managers 

  • Worked with key Business Center personnel to design and implement retail and marketing strategies to drive monthly retail urgency and grow market share 

  • Conducted Quarterly and Annual reviews, implemented personnel improvement plans, and led interviews for FCA District and Area Managers

 

 

NATIONAL FIAT BRAND RETAIL STRATEGY MANAGER // Auburn Hills, Michigan

  • Extracted, analyzed and developed business recommendations from key competitive positioning data for FIAT’s current product portfolio

  • Liaison between the 9 Business Center Senior Leadership 

  • Created and communicated strategies to leverage current inventory, lease/ retail payments, and dealer advertising opportunities to the 30+ FIAT field staff

  • Approved FIAT Brand point of sale materials & creative for Tier I, II, and III integration  

 


NATIONAL JEEP BRAND OPERATIONS MANAGER // Auburn Hills, Michigan

  • Developed 2015CY Jeep brand business plan including strategy to achieve 1MM units sales target leading to +15% growth and retailing over 1 million units worldwide

  • Analyzed Jeep nameplate product mix for 9 U.S. Business Centers; closely worked with supply chain to optimize 650K production units for U.S. Retail

  • Coordinated Jeep brand marketing activities with cross-functional teams including incentives, pricing, finance, OLA, social media, customer relationship management, and sales organizations

  • Managed third-party agency relationships to ensure procedure and legal compliance

 


REGIONAL SUPPLY CHAIN MANAGER // Tappan, New York 

  • Managed allocation tracking for Northeast Business Center, which included 24 sales districts & 250+ dealer franchises 

  • Led and presented monthly conference calls with dealers to promote vehicle ordering 

  • Identified opportunities and trends to maximize sales and increase market share 

 


REGIONAL AREA SALES MANAGER // Tappan, New York

  • Served as liaison between dealer and manufacturer, consulting on matters such as merchandising, financial practices, customer satisfaction, and market retail penetration

  • Started in rural market (Upstate New York); promoted to secondary market (New Jersey) within 5 months; promoted to a metro market in prominent Suffolk County, NY

  • Obtained monthly revenues of $20 million by hitting shipment targets 

  • Led dealership development training for personnel on new products and services

 


REGIONAL INCENTIVES MARKETING MANAGER // Tappan, New York

  • Managed the Northeast Business Centers 1.3M marketing budget 

  • Communicated incentive and marketing initiatives to 250+ dealer principles

 


DISTRICT SALES MANAGER (TELESERVICE) // Tappan, New York

  • Served as liaison between dealer and manufacturer to assist dealers in all areas of retail

  • Managed 60+ dealers in New York, Connecticut, Rhode Island, Maine, New Hampshire, and Vermont

 

 

Skills

P R O F E S S I O N A L 

Strategy Creation
Competitive Market Positioning
Performance Analytics
Project Management
Event Management 
Implementation Management
Positive Attitude
Self-Motivated
Coachable 

T E C H N I C A L

MS Office Suite 
Google Suite 
Salesforce
Tableau
Keynote/ Prezi
Digital SEO & SEM
Networking
Leadership
Coaching 

 

 

Education

2007 Graduate

Montclair State University

Magna Cum Laude, 3.75 GPA

 

Contact Me

Laura Forrester​

Saint Johns, FL 32259

 

laura@lauraforrester.com
Tel: 215.605.3575

  • Black LinkedIn Icon